The Maven Game

If you’re a regular Maven Game reader—have you received your official pin yet?—you’ll know that I don’t hold much truck with writing advice from other writers.

(Why anyone would “hold truck” with anyone else is anyone’s guess—and I wouldn’t hold truck with anyone who guessed!)

No, I prefer cross-pollination. For ideas and inspiration, I turn to other creative fields, from software development to oil painting. So you can imagine my joy when I stumbled on Forged in Fire, History Channel’s bladesmithing competition series. “Hulu’s got 5 seasons of this queued up? Goodbye world!”

The show pits four bladesmiths of varying experience against each other in a test of high-stakes craftsmanship. To start, they’re asked to forge a knife on-set using the provided equipment. They’re given three hours to make the blade; the judges eliminate the weakest contender. Then the three left standing are given another three hours to craft the handle and address any outstanding issues with the blade. (Drafting and revision—see the similarities?)

The judges test the three completed knives for strength and sharpness by hacking at stuff—I guess that’s the developmental editing stage—and one more contestant is eliminated. Finally, the two remaining bladesmiths are sent back to their home forges and given five days to craft a full-scale weapon of war: rapier, Crusader sword, kris, etc. The forger of the finest blade wins $10,000.

Now it’s possible this description alone was enough to send you scrambling for a Hulu subscription and an IV bag to stay hydrated. For the rest of you, I’ve forged some takeaways.

The competitors come in all shapes and sizes: fat, old, white guys predominate, sure, but it’s actually a pretty diverse mix, relative to my expectations about bladesmiths. Not knowing anything about blacksmithing myself, what’s most interesting about the craft is how uncertain it can be.

This is partly by design. Rarely are the smiths given a standard chunk of high-quality, forge-ready steel. There’s a twist: Forge a knife out of these ball bearings. Forge a knife from various bits of metal we found in a junkyard. Forge a knife from giant coils of railway iron. Etc.

Even when given the raw material in a relatively typical form, however, it’s amazing how often people with ten or even twenty years of full-time experience will underheat the metal or quench too soon or commit one of dozens of other common mistakes that soften the blade or sabotage its sharpness. One of the judges is an official master smith and he spots these errors the moment they happen. But I have a feeling that, if he were down there forging, he’d be making them, too.

It’s clear that three hours to forge a knife isn’t much. But even when the smiths are given five days in their home forges to create a larger weapon, the process goes awry with astonishing frequency. Many of these smiths claim to have forged hundreds or even thousands of knives for their customers. And yet perfection is nowhere to be found. For each smith, creation is a messy and unpredictable process.

Clearly, bladesmithing, like writing, is an art as well as a craft. This is a powerful reminder for me. None of us really feel like we write enough. I certainly harbor the sense that if I had another ten years of intensive writing practice and training under my belt, I’d have the whole thing down to muscle memory by now. I’d just open Microsoft Word and churn out excellence.

Nah. You can write and publish thousands of pieces and still botch the next one. That’s OK. That’s art. Your whole sense of self as a writer and a human being does not, despite what your brain always tells you, hinge on the next thing you write. It’ll be a piece, master or otherwise. Quench it, sharpen it, throw another lump of steel in the forge.

Another thing: the home forges range from full-scale manufacturing enterprises down to a big pot over some coals in a backyard. I can see no apparent correlation between the quality and capacity of the forge and the axe or warhammer or Crusader sword that comes out of it. Ingenuity wins out. Another good reminder not to obsess about your working space or your tools. Nor to get hung up on obstacles. The winners just keep solving things, like the guy who jury-rigged his forge with a satellite dish to finish the job. That guy was not going to take no for answer. Neither should you.

It’s natural while watching any such competition to pick winners, then watch to see if your predictions play out. For me, they usually haven’t. Whether it’s traditional Japanese smithing garb or a big 19th-century leather apron or a hipster beard or a trucker cap, the best smiths don’t look like the best smiths. Winning comes down to psychology. And in that arena, some themes emerge.

For example, it’s clear to anyone watching that the most effective strategy to win Forged in Fire is to listen to the instructions, follow the instructions, and make a knife. Beyond the length and the occasional design element like a serrated edge, you’re free to make the simplest knife possible. The judges may appreciate aesthetic touches like an ivory handle or an animal-head hilt, but they don’t take that into account in the ranking.

And yet: something about going on the show renders the “obvious” strategy invisible. Everyone feels obliged not only to win but to show off while they’re at it. Is it because people are watching at home? One supremely confident dude decided right off the bat to make two knives at the same time, just to have “options.” Everyone else is panicking about forging one knife in three hours. He’s worried he’ll have too much extra time on his hands.

“He’s either really good,” I decided, “or terrible.”

An hour in, the guy’s exhausted. So he abandons one blade and still makes a mess of the other one. All the distraction, you know? He’s so flustered, in fact, that he quenches without gloves on, burning both hands. Grimacing, pain and wounded pride written across his face, he assures the judges the burns are no big deal.

(I have a scribbled note from that episode: “Dave: stop trying to forge two knives at once!”)

Examples of this mentality abound. One smith painstakingly hand-stitches a leather wrap for an axe that ends up making it impossible to swing properly. Often, in their eagerness to create some weird knife variant that will wow exactly none of the judges—”They’ll never expect me to craft a Kukri/Kris hybrid!”—they neglect the actual requirements of the challenge, forging a blade five inches too long or one lacking the requisite serration.

I’ll reiterate: they only have one or two requirements to meet. And yet they whiff them more often than you’d believe.

It brings to mind all the slush submissions I used to wade through as an acquiring editor. No matter how clearly you state the requirements on your website, you’re still going to get poetry submissions at your nonfiction book publishing imprint. Swept up in our creative egoism, “instructions” and “rules” fade into the background. We’re too busy admiring our future selves.

Who wins Forged in Fire? Not the big talkers. Not the ones in traditional smithing garb or spouting pithy truims. Usually, it’s the schlubby ones who come in with a bag of tools, a ton of humility, and a willingness to make the next piece without any fuss.

Let’s get the spoiler alert out of the way.

You know that visual attention experiment? The one where you’re told to count the number of times the people in the white shirts pass a basketball back and forth?

You almost certainly do, if you’re a typical Maven Game reader, but just in case, don’t read any further and go take it now.

Did you take it?

Are we all the on same page here?

You know, about the twist?

OK, I think I’ve created enough of a buffer zone. I want to talk about the gorilla.

The gorilla effect is real. A little while back, Stephen Shapiro—author, magic fan, and all-around good dude—gave me a ticket to Derren Brown’s new show, Secret. At the top of the evening, Derren warned us that a man in a gorilla suit would wander on-stage at some point and that we, the audience, wouldn’t notice it.

This was a small theater, by the way. 199 seats. And yet, the gorilla got past us. Twice.

Sure, Derren was up to all kinds of distracting show business at each point, but still, this was fifteen feet in front of my face and I had no clue.

So the gorilla effect is real and it’s powerful. But maybe we’re taking the wrong lesson—that people are “blind to the obvious”—from it.

At Aeon, Teppo Felin, a professor at the University of Oxford’s business school, writes:

Imagine you were asked to watch the clip again, but this time without receiving any instructions. After watching the clip, imagine you were then asked to report what you observed. You might report that you saw two teams passing a basketball. You are very likely to have observed the gorilla. But having noticed these things, you are unlikely to have simultaneously recorded any number of other things. The clip features a large number of other obvious things that one could potentially pay attention to and report: the total number of basketball passes, the overall gender or racial composition of the individuals passing the ball, the number of steps taken by the participants…

In short, the list of obvious things in the gorilla clip is extremely long. And that’s the problem: we might call it the fallacy of obviousness. There’s a fallacy of obviousness because all kinds of things are readily evident in the clip. But missing any one of these things isn’t a basis for saying that humans are blind. The experiment is set up in such a way that people miss the gorilla because they are distracted by counting basketball passes. Preoccupied with the task of counting, missing the gorilla is hardly surprising. In retrospect, the gorilla is prominent and obvious.

This gets at so many interesting things for me that I could devote multiple weeks of the Maven Game to the power of noticing and the “fallacy of obviousness.”

For one, it brings to mind Richard Wiseman’s experiment demonstrating that people who think of themselves as lucky are much more likely to notice opportunities than the rest of us.

For another, it points toward why goals are so powerful even though they almost never feel like they’re working at the time.

When we set effective goals, we give our brains new marching orders. As a result, they get busy noticing different types of things, things relevant to our goals. This transforms our behavior and our results—but all below the level of our conscious awareness.

Felin continues:

Obviousness depends on what is deemed to be relevant for a particular question or task at hand. Rather than passively accounting for or recording everything directly in front of us, humans—and other organisms for that matter—instead actively look for things. The implication…is that mind-to-world processes drive perception rather than world-to-mind processes. The gorilla experiment itself can be reinterpreted to support this view of perception, showing that what we see depends on our expectations and questions—what we are looking for, what question we are trying to answer.

The fallacy is the idea that we all see the world “as it is,” noticing the “obvious” stuff most easily and noticing the “subtle” stuff less. Not true.

In reality, our mindset determines what we notice. Since I’ve been writing the Maven Game, my brain has increasingly tuned into things—ideas, articles, books—that fall under the rubric of the newsletter. If I were writing a newsletter about gorillas, I would start noticing all the gorilla stuff that goes on around me. It’s there. In fact, it’s obvious—to the writer of a gorilla newsletter.

This goes back to my belief that, one way or the other, you can’t really rush a book. Once you decide you’re going to write on a subject, your brain enters a different mode. You see the world differently—you see a different world—because you’re tuned in to what’s relevant to your book. Writing a book literally changes the world you experience.

What could be more valuable? And why would you rush through it?

#

A short coda: I think I’ve talked about the idea in this essay before, in one form or another. I often get that sense when I hit send on a Maven Game, though I usually don’t skim the archives to confirm that sense of déjà vu.

Even though each Maven Game essay is written as its own thing, I can’t help but circle around the same few ideas over and over, filtering for the same stuff in the world because the same stuff interests me in the context of this newsletter.

Since the Maven Game is built up in chronologically ordered installments, this means that the ideas don’t accrete in any higher-order way, as they might were I using another set of constraints: A pop-up book. A magazine. A screenplay.

It goes back to what I wrote last week, about how we fall into the default settings, like reverse-chronological order for blogs, even if they aren’t ideal for the work at hand. Maven Game reader Jim Dillon nailed it for me in his response to my essay:

I still have a blog, but it’s been occurring to me that since my field of expertise (woodworking) is relatively static in terms of its raw materials, technology, and output, I cycle through a relatively small number of topics . . . but in an evolving way. Trips around a mountain in a slowly ascending corkscrew, yielding repeats of the same view with a slightly different perspective each time.

So reverse chronological is a huge impediment to sharing my stuff with my audience the way I experience it, and the way I’d like them to see it (whether through my eyes or theirs). And that’s just the most obvious way the template-driven world wide web frustrates me.

So the Maven Game, too, is a “slowly ascending corkscrew.” I’m not sure how I feel about that, but it’s accurate. Should it take another form? I’m not sure, but for now I’ll continue with the default settings.

Hello, friends. You’re still here. I’m still here. That’s something. Let’s celebrate the little victories.

Alec Baldwin: You never wanted to do a play?

Jerry Seinfeld: Nah. I did a play. Why should I wait for someone else to talk?

—Comedians in Cars Getting Coffee

Blogs broke the Web. It’s true. The Web used to be a place where anyone could participate and the only limit was your imagination. All you had to do was learn a little “hypertext markup language.” As Amy Hoy explains:

We built every new page by hand. When we had more than one web page, we built the navigation by hand. We managed our Table of Contents by hand. We broke out our calculators to code boundaries for our image maps. We talked unironically about “hyperlinks.”

Sure, publishing anything was a pain, but there were no rules and you enjoyed complete control. The only obstacle between you and your creative vision was know-how and elbow grease. If you wanted to present your words and images in a certain way, you knew it was possible—somehow.

Eventually, the “web diary” format appeared. Posts in reverse-chronological order. This, too, involved manual labor—until Movable Type arrived on the scene:

All [Movable Type] did was exploit the power of Perl scripts to do the same exact work we all used to do by hand: spit out static HTML files.

Culturally, though, it was devastating. Suddenly people weren’t creating homepages or even web pages. They were writing web content in form fields and text areas inside a web page. Suddenly, instead of building their own system, they were working inside one. A system someone else built…It was a trap.

I resisted Hoy’s argument at first—mostly because I’ve got serious Movable Type nostalgia—but she makes an excellent point:

When you produce your whole site by hand, from HEAD to /BODY, you begin in a world of infinite possibility. You can tailor your content exactly how you like it, and organize it in any way you please. Every design decision you make represents roughly equal work because, heck, you’ve gotta do it by hand either way. Whether it’s reverse chronological entries or a tidy table of contents. You might as well do what you want. But once you are given a tool that operates effortlessly—but only in a certain way—every choice that deviates from the standard represents a major cost [emphasis mine].

Beware those default settings.

There’s something here that applies to everything we create. Making stuff is hard. Tools that make it easier to make and share our work are hard to resist, but we can’t afford to be blind to the way they narrow the possibilities.

Take podcasting. In the early days, circa 2004, the format demanded a similar degree of manual labor and technical expertise. You had to build stuff by hand. (Listening to podcasts wasn’t all that easy, either.) The hurdles slowed mass adoption, sure, but the lack of “One System to Rule Them All” unleashed a tremendous amount of experimentation and innovation. No one knew what a podcast was yet. Things were still up for grabs.

Then, in 2005, Apple incorporated podcasts into the iTunes Store. Making, sharing, and listening to podcasts got a lot easier overnight. To facilitate discovery, Apple used lists. Top lists, most lists, etc. And those lists filled up with NPR. These weren’t podcasts. These were re-purposed radio episodes created by radio professionals according to the standards of the format and usually broadcast on the radio first.

Later on, I sat in a meeting with a publishing executive who wanted our company to jump on the podcasting bandwagon. At the time, I was already doing a podcast for our imprint: 20-minute interviews with authors. She insisted that we expand the show to a full hour, with ads between each segment.

“Do we actually want to place ads in our podcast?” I asked. “For what—our books?” It didn’t matter, she told me. That’s just what they do on the radio.

I stopped podcasting not long after. The air had gone out of the room. At the time, I couldn’t believe how quickly many in the first wave of indie podcasts hit the skids and went offline, too. Systems scale, but they can be incredibly stifling.

Can you imagine a world where posts in reverse-chronological order never became the dominant model for online publishing? Are there other, better approaches to sharing your work that you haven’t considered simply because the dominant tools prefer not to function that way?

How would you share your work if you were willing to invest a little effort in deviating from the standard? This week, let’s think about all those “defaults” we’re taking for granted. Heck, even typing words into a computer limits your expression relative to pen on paper. Where would a little elbow grease and know-how open a world of creative possibility for you?

Read Hoy’s full essay at Stacking the Bricks.

Also, did you know I have a book coming out? (h/t Josh,who actually does have a book coming out)

Remember chain letters?

Who knows? Maybe you still get one now and then. Personally, I haven’t seen one in the wild for years. When I realized this yesterday, it struck me as odd. I got a little wave of nostalgia, like, “Hey, remember when Bill Gates was going to pay you $245 just for forwarding an email to all your friends saying that he would pay each of them $245 for forwarding that very same email to all of their friends?”

(At the time, I found the idea that Microsoft could track a forwarded email ludicrous. Turns out that part was right on the money.)

Noodling on this, it hit me: the reason I don’t get chain letters anymore is that the whole damn Internet is one big chain letter. We’re all out here trying to manipulate other people into spreading our message indiscriminately. Some of us have a valuable message well worth sharing; others are pulling a scam. Regardless, the techniques in play are harder and harder to distinguish.

Don’t believe me? Do a blind taste test between a chain letter circa 1995 and an e-mail campaign for a course getting dripped down a funnel (funneled down a drip?) in 2018. Which is which? One of them might threaten you with a curse for non-compliance, but otherwise…note to self: A/B test black magic in my next email marketing campaign.

(“I’m not a Cthulhu worshipper calling for the return of the Great Old Ones to drown humanity in eternal darkness myself, but if associating myself with them happens to boost my conversion rates, well, there are some very fine people on both sides.”—Jordan Peterson, tomorrow)

It’s easy to justify any tactic, of course. Good, magnetic marketing copy “works.” I’m just cranky. As I get older, I find myself drifting toward what I can only call a spiritual approach to my work. Here, I define spirituality as: the attitude that I do not have to accept something I don’t like, even if it appears to be logically true or practical. I can, but I don’t have to. Conversely, I can hold to beliefs and practices I like, even if I don’t have a completely logical justification for them yet. Or ever.

By this definition, I am a spiritual person. Who knew? I don’t even wear mala beads or one of those big scarves. (Yet.)

I can’t make a great case for spirituality across all disciplines, but when it comes to writing, I feel like I’m on pretty solid ground. Ultimately, “I” am not the one doing the writing—that’s for sure. Tell me to lift my left arm or walk across the room, “I” can do that just fine. Tell me to write a chapter when the Muse has left the building and it’s a different story. No story.

We don’t really know what’s going on up there, do we? Anyone who tells you they’ve got their own creativity all sorted out and under control hasn’t been truly blocked yet and I hope they never have to learn that lesson the hard way. Take it from me: It’s a thing.

When it comes to creativity, you can kill the golden goose if you’re not careful, or at least put it out of commission for a while. It takes a spiritual approach to keep going. The way you handle your writing practice has to feel good to you, first and foremost. If that means forgoing the latest and greatest tactics for success, so be it.

Muse before metrics.